Strategic Partnerships & Brand Experience Leader
Areas of Expertise
I help companies use partnerships and sponsorships to solve business problems: reaching priority audiences, strengthening reputation, creating loyalty and turning brand experiences into measurable outcomes.
Integrated Strategy & Management
I develop and implement strategic initiatives that align with business objectives, driving growth and creating long-term value. A successful sponsorship socializes your campaigns across your marketing mix. I thrive in this intersection.
Brand Activation & Audience Engagement
I develop integrated brand activation strategies that translate partnerships and sponsorships into measurable audience engagement, strengthening brand equity, increasing consumer connection and driving business growth across channels.
Opportunity Assessment & POVs
Formal opportunity assessment is vital to making a smart sponsorship investment. I create informative, data-driven POVs and assessments for executive stakeholders to promote smart decision-making.
Negotiation, Contracting & Measurement
I bring over a decade of experience in deal-making and sponsorship architecture based on business objectives. I measure early and often, across quantitative and qualitative metrics, to promote real-time optimization.
"Emily brings deep experience across media, advertising, sports and entertainment -- but her superpower is sponsorship strategy. She understands how to evaluate sponsorships and make them meaningful, effective, and seamlessly integrated into 360 marketing campaigns, no matter the client or category. I learned so much from watching her think through brand partnerships, push for smarter creative, and advocate for work that drives real value."
- Kate Garbarini, Client Director, Landor